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Here at Décathlon, we don’t have a budget for advertising or sponsorships. Our mission is to ensure that any type of sport activity is accessible to anyone by creating and selling a large range of sports equipment and accessories of impeccable quality and unbeatable prices. We want to reach as many people as possible and create a community by making sports affordable. That’s our vision.


Our main focus is the well being of our customers through our mission. We want to make sure to keep our financial capacity at the center of our mission and to always stand by our sport community. By giving donations, the prices of our products would be impacted in the long term, which would contradict with our core values.

Therefore, this is the reason why we don’t contribute in terms of sponsorship programs or any other type of financial contribution.


Encouraging the discovery and practice of different sports with ease, in solo or in groups, is what we aim for and, above all, our way of contributing to the improvement of the quality of life of the communities we are part of.