Promoting sustainable consumption
At Decathlon, our mission is to make sport accessible to everyone by designing, producing and distributing quality sporting goods and the best value. But, we are also committed to sustainable development. Our priority is to create long-term value for our teams, customers, users, partners and citizens.
How can we reconcile our business model, based on selling sports items at fair prices to ensure they are affordable for all, with the need to respond to environmental issues and fulfil our responsibilities? One of our solutions involves encouraging our users to choose eco-friendly products without making them more expensive, the idea being that in return this will influence our design and supply strategies, involving materials and manufacturing processes that have less impact on the environment.
Mobilising our teams to commit to eco-designing products is now a priority if we are to reduce our environmental impact, stimulate eco-innovation and respond to the growing expectations of our customers and users.
Cotton at Decathlon
At Decathlon, we have been designing and manufacturing our own label products (including textiles, shoes, bikes, sports equipment, accessories and nutritional, electronic and optical products) since 1986. We use cotton in our textile products in proportions equal to those of the market (around 30%). This raw material has considerable impacts on society and the environment, so it is an important issue for us, and explains why we’ve been committed to a responsible purchasing strategy for several years now.
100% of cotton from more sustainable sources ( BCI, organic or recycled ) by 2020
To help reduce the environmental impacts of conventional cotton production and to improve social conditions, Decathlon is continuing its efforts to use responsibly sourced raw materials. We have therefore decided to pursue the adoption of three types of more sustainable cotton.
Our commitment to three types of more sustainable cotton:
In 2006 we began using organically grown cotton, a small market that currently accounts for just 0.4% of the world’s cotton production. At the moment, we use it mainly for our yoga-related ranges, such as leggings, Capri pants and T-shirts.
Recycled cotton still poses technical issues for manufacturers, who are struggling to develop systems capable of recycling used or end-of-life clothing. We are heavily involved in the efforts of ADEME (the French environment and energy management agency) to support research in this area, in partnership with a consortium of French manufacturers, and concentrating on two specific avenues: the recycling of industrial waste and the recycling of used clothing.
Since 2012 we have been supporting the Better Cotton Initiative (BCI), whose good practice guidelines are designed to reduce the environmental impacts of conventional cotton farming, and which incorporate a broad social component.